Wednesday, February 4, 2009

It's Happening, It's Really Happening

CULVER CITY, Calif.—Mattel plans to offer a collectible toy line tied into Sony Pictures Consumer Products’ 25th anniversary merchandise program for the movie Ghostbusters.

Mattel's Ghostbusters line debuts in June with 12-inch figures available exclusively at the toymaker’s website. Each figure will feature window box packaging and include authentic Ghostbuster equipment unique to each of the movie’s major characters. Select prototype figures will be on display at this weekend’s New York Comic Con and at later this month at Mattel's New York Toy Fair Collector Preview Night.

Ghostbusters collectors will also be offered 6-inch figures—one of which will debut at San Diego Comic Con in July—that will come complete with authentic "Ghostbusters" equipment and ghost.

"There haven't been many comedic blockbusters over the past quarter century as memorable and loved as Ghostbusters," said Tim Kilpin, Mattel’s general manager for Boys, Girls & Games. "We are honored to participate in the celebration of the film's 25th anniversary by creating the most extensive line of Ghostbusters collectibles ever."

Mattel will also market characters and ghosts from the animated series The Real Ghostbusters.

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